According to a study conducted by the University of Michigan, binge drinking affects approximately forty percent of college students and there are many causes and effects as to why binge drinking it is so important in university life. Drinking can be harmful, especially when you're in a college environment, but drinking can also have its benefits. Drinking can fuel fun activities, bring creativity to the table, and provide a chance to relieve the stress of class. Depending on the amount of alcohol consumed and the length of time it is consumed, alcohol consumption can cause the following problems: slurred speech, drowsiness, vomiting, stomach upset, headache, difficulty breathing, distorted vision, impaired of judgment and even fainting. College students generally associate partying with drinking. They assume that if you're at a party, alcohol will be involved. Especially on four-year campuses that have many fraternities and sororities, alcohol is even more important. “Thirsty Thursday” is something that was created by taverns and bars to promote special offers and get people to spend money, but it is more commonly known for when college students get drunk and start the weekend early, as many colleges don't they do. There are many classes scheduled on Fridays. Drinking is so important in our daily lives because there are so many things that promote it. Examples include: marketing, school projects, family reunions, work trips, sporting events, concerts, peer pressure, and other casual social events that always seem to include alcoholic beverages. Marketing is a major cause of why drinking is everywhere around us. . Marketing is the goal of promoting and selling products or services, which also includes… middle of paper… deciding. You are in control of your future. It can be anything you do, but there are many consequences to drinking and in many people's eyes it's not worth the risk. Getting drunk and living recklessly can be a lot of fun, but the point is: what are your values ​​and what really matters to you? Works Cited “Distillers Fighting Underage Drinking and Drunk Driving.” Tip of the century. University of Michigan, 2013. Web. 09 December 2013."How is blood alcohol concentration determined?" Emergency Medical Services Authority. Emergency Medical Services Authority, 2013. Web. December 9, 2013."Short- and Long-Term Effects of Alcohol." Drug free world. Foundation for a Drug-Free World, 2013. Web. December 9, 2013."University of Rochester Medical Center." University of Rochester Medical Center. University of Rochester Medical Center, 2013. Web. 09 December. 2013.