Black Water Rafting Case AnalysisBlack Water Rafting has exceeded its original business plan, goals, and partnership setup; To ensure growth, protect itself from hindering competition, and secure future funding, Black Water Rafting must establish a strategic plan for the next two years. Due to external pressures from both competition and uncertainty around their primary tour, which represents 66.7% of their revenue, Black Water Rafting must diversify their offering to customers to ensure future growth and a competitive advantage. As external market conditions and the environment change, such as the land rights of New Zealand's native tribes, private landowners and a new hotel proposition, Black Water Rafting's profitability and responsiveness will be affected.