Why?The beauty industry is one of the most profitable markets in the world. The beauty industry experiences tremendous growth despite the economic challenges faced around the world. Every year, in the United States, people spend eight billion dollars on cosmetics alone. (Matters of Scale-Spending Priorities, 1999) Estee Lauder is a pioneering company known internationally for its cosmetics. The company has made major contributions to the cosmetics industry during its sixty-seven years of operation. Estee Lauder was founded in 1946 by a woman named Josephine Mentzer who had an interest in beauty and the beauty industry. (Inc., 2013) However, what sets the company apart from the competition? What? Estee Lauder focuses on marketing, manufacturing and selling skin care, fragrance, makeup and hair care products worldwide. (Gale) Estee Lauder Companies Incorporated generates over ten billion dollars annually through sales in over 130 countries with over twenty companies it owns. (LLC™, 2013) Their products are very accessible being available in establishments such as Macy's, Bloomingdale's, and Nordstrom's. Their products are also available in their independent stores and online. The company offers a variety of products for customers to choose from, therefore making it more attractive to a customer than a company that has limited assortments. Estee Lauder provides quality products while providing adequate quantities to its distributors. It instills confidence in its customers so that when they purchase an Estee Lauder product, they will be less likely to feel regret due to customer satisfaction. As? Estee Lauder's legacy plays an important role in the company's success...... paper...... L. (2013, December 05). About Estee Lauder. Retrieved from Estee Lauder: http://www.esteelauder.com/cms/about/index.tmplInc., EL (2013). Estee Lauder makeup official website. Retrieved December 8, 2013, from Estee Lauder: www.esteelauder.com/cms/product/supercat/makeup.tmpl?CATEGORY_ID=CAT631Inc., EL (2013). Official site for Estee Lauder skincare. Retrieved December 8, 2013, from Estee Lauder: www.esteelauder.com/cms/product/supercat/skincare.tmpl?CATEGORY_ID=CAT681LLC™, 2. F. (2013, September 9). Estée Lauder: a beauty company to be reckoned with. Retrieved November 28, 2013, from Forbes: http://www.forbes.com/sites/walterloeb/2013/09/09/estee-lauder-a-beauty-company-to-be-reckoned-with/Singer, N ( 2011, March 26). Working day. Retrieved December 9, 2013, from The New York Times: http://www.nytimes.com/2011/03/27/business/27lauder.html?ref=esteelauder&_r=1&