Q1. What are the main differences between the strategies of Sony and Bacro regarding the launch of their products before August 1989 in the projector market (i.e., is it necessary to compare the chronological order and scanning speed/prices/other characteristics of the models that both manufacturers introduced to the market before August 1989)? Why did both players adopt such different strategies before August 1989? Barco launched its first projector BV1 (16 kHz scanning speed and price of $11,250) in the video segment in 1982. But soon Barco decided to enter the computer application market and at the end of 1983 launched BD1 (16 kHz scanning speed at 18 kHz and priced at $13,500) in the data segment. In 1984 Barco introduced two more projectors BV2 (scan speed 16 to 18 kHz priced at $9,875) and BD2 (scan speed 16 to 25 kHz priced at $14,750) in the video and data segment respectively. 1985 saw Sony's entry into the industrial projection market with its 1020 video model. The 1020 was slower than Barco video projectors available at the time, but had sharper focus indicating a better quality tube. In 1985 Barco launched the BD3 (scan speed of 16 – 32 kHz priced at $17,000) and then in 1986 Barco introduced the BDHR, its first projector in the graphics segment (scan speed of 16 – 45 KHz priced at $17,375) . In June 1987, Barco introduced the BG400 for the graphics segment (scan speed up to 72 kHz, initially priced at $25,000 and later reduced to $24,000). In the same year, Barco also introduced the BD400 (scan speed from 16 to 45 kHz at a price of 14,500 dollars) and immediately the following year launched the BD600 on the market (scan speed from 16 to 45 kHz at a price of 12,000 dollars) and the BV600 (16 kHz scan speed and priced at $8,750). Barco's main strategy was to work in ni...... half the paper...... faster scanning speed is always welcome. So the 75 kHz projector would definitely be appreciated by customers especially at a much lower price of $15,000 with a saving of $9,000 compared to Barco's BG400. Customers would buy a cheaper projector with higher product performance. The "price reporting quality" issue may not be a big concern in this case because Sony has a solid reputation and brand recognition in the market. Furthermore, Sony would be able to address this issue by physically demonstrating the projector's performance during the Infocomm trade show and trade show. This would weaken the correlation between price and quality in the customer's mind. Since projectors are purchased for industrial use, snob value is not a big issue in this case. Barco cannot afford to engage in the price war and Sony is in a position to deal the final blow to Barco. So in this case fusion is possible.