Ben & Jerry's Case StudyCorporate HistoryBen Cohen and Jerry Greenfield founded Ben & Jerry's Homemade Ice Cream in 1978. Over the years, Ben & Jerry's has evolved into a socially oriented and independently minded industry leader in the super premium ice cream market. The company has a history of donating 7.5% of its pre-tax profits to social and community causes. Ben and Jerry have further extended their generosity by offering 75,000 shares at $10.50 each exclusively to Vermont residents, so they can help those who first supported the company; Ben and Jerry wanted residents to profit from their business as well. Additionally, steady growth and a widely recognized brand have helped Ben and Jerry's gain 45% of the premium ice cream market, but the company's stock price has remained stagnant at $21 per share for several years. Key management Ben Cohen and Jerry Greenfield, the founders of Ben and Jerry's, gave the company a very specific spirit. While most corporate managers were constantly pressured to meet the demands of their shareholders, Ben and Jerry were just the opposite, disapproving of traditional corporate biases based on short-term interests and large profits. Initially, the rapid growth of their business scared them, as both considered severing ties with the fast-growing company. However, what was supposed to be a threat to their ideals turned out to be a way to strengthen their campaign for social change. It was through their social ideals that they introduced "caring capitalism", a philosophy that has spread into a variety of educational, environmental and social events. The founders did not place an emphasis on cash, equipment and inventories; the “tangible assets” of the company. Instead, the company... mid-paper... can attract qualified management without causing an influx of operating costs (wages), if part of employee compensation were replaced with stock options; adapt options to company performance. If done this way, every employee would care about how well the company is doing financially. I also recommend that Chuck Lacy find non-financial arguments and data that justify hiring top managers in the marketing and production departments. Additionally, Ben & Jerry's could combat employee turnover by establishing new techniques in its recruiting and interview processes to identify candidates who do not share values ​​consistent with those of Ben & Jerry's. Bibliography Theroux, John. "Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive"Published 06/30/1998, Harvard Business School Publishing.