Men's magazines are usually designed for young to middle-aged men who are between twenty-five and forty-five years old. These magazines often contain ads related to alcohol, automobiles, hunting and politics, scientific advances, technological breakthroughs, travel, and dating. But now advertisers have begun to realize this and are starting to create a new type of advertising that suits both husband and wife since the vast majority of men who subscribe to these magazines are married men. These men prefer to buy a product that their wife also likes. They are more interested in a product that they both like, so this advertisement for Bose created an image of a sound system that attracts both male and female attention. It stands to reason, then, that an advertisement for a men's magazine, whether foreign or domestic, advertisements such as this appeal to such periodicals' strongest selling point. The target audience of this advertisement is married men. The ad shows a husband and wife happy and satisfied with their new Bose sound system and what Bose has to offer. The top words "I love CDs" show that the woman still likes old-time CD players, while on the other hand the words "loves Internet radio" show that the man is interested in Internet radio, this is used to increase the target audience. Bose wants to show that they are useful both to old-school people who tend to buy a CD and listen to music, and to the new generation of people who want to listen to music for free via Internet radio. So, using a clever trick, Bose is trying to prove that almost anyone can use their sound system regardless of age, gender and ideological differences and underneath are small... half of paper... lent advertising which is at the same time simple and complex, which appeals to both men and women and is a very creative and pioneering job to do. Bose has in fact broadened its target audience by portraying a married couple on the cover; this has helped Bose attract both male and female customers and even married couples. this advertisement is extremely effective and pushes some to buy or at least know more details about the Bose sound system the last lines that you barely see are brands that do nothing but make Bose more trustworthy among customers the last line also says that delivery depends on available, which suggests that Bose is confident that there will be a shortage as all sound systems will sell like hot cakes with cutting edge technology and brilliant advertising, it is no wonder that Bose has become a pioneer in audio systems market.