Best Western International is the largest hotel company operating under a single corporate brand with 4,200 independently owned and operated hotels. Western employs more than 1,076 people and offers more than 316,095 quality rooms located in 80 countries and territories around the world. The Western was founded in 1946 by MK Guertin, a California hotelier with 23 years of experience in the hotel industry. By 1963 Best Western was the industry's largest chain with 699 member hotels and 35,201 rooms. In 1964, when Canadian hotel owners joined the system, Best Western took its first step toward global expansion. The nature of the company is a membership organization established as a non-profit organization. The Company is an association of member hotels established exclusively to provide income generating opportunities and the advantage of purchasing power for the benefit of its members. One of the reasons for Best Western's success is their unique business model. Unlike other franchise companies, the owners of the properties own the brand. Everyone was focused on creating brand value and ensuring Best Western's long-term success. Another part of the formula for their success is their caring spirit that was part of their organizational culture. One of Best Western's sayings is "Treat your guests like family." Best Western's vision is to guarantee its company maximum customer satisfaction. Once customers are served by this company, most of the time a long-term relationship is formed. In this way, they inspire staff to create emotional connections with their guests. The Best Western Marina Wadi El Dome Resort Hotel is located in an exclusive location in the Gulf of Suez. Best Western is highly focused on marketing the brand. The company continues to innovate and improve the business and leisure travel experience. Some of the company's major marketing partners include NASCAR and driver Michael Waltrip, American Automobile Association/Canadian Automobile Association and MasterCard. The Western goal is to expand the company by any means necessary. Best Western has high-speed Internet access throughout the hotel and at the same time has created a Best Western Travel Card. The card is a gift card used to pay for lodging and related incidentals at Best Western hotels throughout the world. Best Western has even decided to collaborate with NASCAR to become the first official hotel of the sport. Best Western will benefit from NASCAR's marketing and promotional efforts, and NASCAR will gain special room rates and a loyalty program.