Planning, a critical part of any business environment, is the daily focus of Boeing Corporation. The organization faces daily challenges to produce products that meet consumer needs for air travel, comfort and efficiency. While Boeing faces a constant need for innovative ideas, it also faces challenges from its main competitor, Airbus, which has historically been subsidized by many European nations to compete with Boeing for a larger share of the market. Boeing's management, through excellent planning, an ethical policy that demands great returns for shareholders, and constant work to comply with the ever-changing legal demands of the industry, has led to the company's continued success. “It was the jet that Boeing didn't build that avoided what could have become one of the worst landings in the company's 91-year history and allowed Boeing to conquer the skies again.” (Masters, 2007). Boeing's management team works hard to plan which project will be best for customers, lead to the greatest returns for shareholders and maintain its reputation as a world leader in aviation. "In October 2002, executives from the plane maker met with a group of global airline representatives at a Seattle waterfront convention center. The executives were desperately trying to figure out what to build next to hold off an invading Airbus. rise.”(Masters, 2007) Boeing had planned to build a high-speed airliner before this meeting. Through careful planning and expert decision making, Boeing officials discovered that the world was more interested in comfort and efficiency. Boeing's high-speed aircraft would have been a huge economic disappointment due to its high price and expensive operating costs. After that meeting Boeing changed plans to make the Dreamliner, a more affordable and comfortable plane that has enough orders to keep Boeing busy building the plane for customers until 2015. While Boeing has spent a lot of resources planning what to build, Boeing is now facing the problem of how to meet customer demands for the new aircraft. The Boeing Corporation is at an all-time high for sales. “For the first time, its commercial aircraft unit earned more than its defense division.” (Masters, 2007) “Boeing's order book increased 47 percent to a record $208 billion, more than seven times the unit's 2006 revenue.” (Masters , 2007) This presented a separate problem for the organization.