Ben & Jerry's Motivational Profile I scream, you scream, we all scream for ice cream! This phrase has been used by generations of children who delight in eating the frozen dessert that began as water ice in the Roman Empire. Ice cream (originally ice cream) spread to France and England, reaching America in the early 18th century. Soft ice cream was introduced in the 20th century; however, older, denser ice creams have seen a resurgence. Ben and Jerry's and Haagen-Dazs fall into this category (Cobb, 1985; Arbuckle, 1986). The friendship of Ben Cohen and Jerry Greenfield, co-founders of Ben & Jerry's Ice Cream, dates back to middle school. In 1977 they chose to pursue their dream of starting a food business. After researching the ice cream industry and finishing a $5 correspondence course at Penn State on ice cream making, they opened their first Ben & Jerry's ice cream shop in Burlington, Vermont, in May 1978 (www.benjerry.com ). Unilever, a British-Dutch food company with distribution in 100 countries, purchased Ben & Jerry's on August 3, 2000 (http://benjerry.custhelp.com). The five main ice cream flavors include Cherry Garcia® Ice Cream, Chocolate Cookie Dough Ice Cream, Chunky Monkey® Ice Cream, Dark Chocolate Brownie™ Ice Cream and Half Baked™ Ice Cream (http://www.benjerry.com). The following table (ww...... middle of paper... any way. Whether someone has a great internal drive supported by the intrinsic value of certain programs or has stronger desires for material rewards, there seems to be a program that will speak to almost everyone. Understanding the diversity of people and their needs seems to be a common theme in the company's programs and practices and they continue to reap the benefits as a very successful business. W. (1986). Retrieved August 6, 2005, from www.answers.comCobb, V. (1985) The scoop on ice cream. Retrieved August 6, 2005, from www.answers.comReeve, J. (2001). emotion (3rd ed.). New York: Wiley Publishing.www.benjerry.com. Retrieved August 5, 2005.