Advantages of Franchise System in Turkey Franchise system has many advantages for the economic growth of Turkey as it creates job opportunities, competition improves domestic companies and companies global ones bring many benefits. FRANCHISING IN TURKEYFranchising is one of the most important modes for global companies and Turkey is seen as a profitable market for international franchisors. In Türkiye, there are many franchisors in different sectors. In particular, Türkiye's geographical position between Europe and Asia is an important advantage for foreign investors. Furthermore, Turkey's population which has reached 70 million people creates a large number of customers. To illustrate, Zorlu in his thesis cited F.Bilge (2000) that "the franchising market in Türkiye will enjoy substantial growth in the near future". future because many traditional dealer networks are transformed into franchising by large companies. This shows that the Turkish franchising market will continue to grow. The franchising system has many advantages for Turkey's economic growth, as it creates job opportunities, competition improves companies, and global companies bring many advantages. The franchising system is one of the most successful and profitable business methods in the world. This system has entire Turkish market 15 years ago and continues to grow. This system has also led to an increase in the rate of workers in Turkey. According to the report of the National Franchise Associotion (1999) ''there were almost 200 franchisors and more than 4000 franchisees in 1998 and it will continue to increase'' (p22)