Every day we are bombarded with millions of images produced to sell us things. Advertising is no longer limited to traditional media such as television, radio and print. It has stepped outside those confines, surrounding us wherever we go. It's in billboards, bus stops, taxis, movie plots, our emails and social networks. We are bombarded with advertising images a multitude of times throughout our day and our responses to them have an increasing influence on our lifestyle. Advertising images reflect contemporary culture that glorifies goods and through continued exposure to them we increase our need to purchase things. Advertising images are produced with a clear meaning in mind, that is, to instill in those who see them the need to purchase the object they represent. sale. It doesn't matter if this meaning is subtly insinuated or clearly perceptible, but it is still there. Like most 16th-century European paintings, the advertisement is a commissioned work. But unlike them, whose main goal was to showcase someone's owned items or favorite subjects, the goal behind commissioning advertising pieces is to move people to action. It is supposed that seeing an advertising image instigates in a person the desire to lead the lifestyle represented in that advertisement, to satisfy this desire the person is suggested to purchase the product sold there. John Berger (Berger 130) states that advertising images, although made to belong to the moment, always speak of the future or refer to the past, in this sense they are intended to arouse in us the need to reconnect with the past or to connect with the future. The images also have a second meaning, they form a mental image of something...... in the center of the card......, 1972. Eisend, Martin and Jana Möller. “The Influence of TV Viewing on Consumer Body Images and Related Consumption Behavior.” Marketing Letters 18.1/2 (2007): 101-116.Fetveit, Arild. “Reality TV in the Digital Age: A Paradox in Visual Culture?” Media Culture Society 21.6 (1999): 787-804. Fox, William S. and William W. Philliber. "Television viewing and perception of well-being". The Sociological Quarterly 19.1 (1978): 103-112. Gamson, William A., et al. "Media images and the social construction of reality". Annual Review of Sociology 18 (1992): 373-393. O'Guinn, Thomas C., and L. T. Shrum. "The role of television in the construction of consumer reality". Journal of Consumer Research 23.4 (1997): 278-294.Spurgin, Earl W. "What's Wrong with Computer-Generated Images of Perfection in Advertising?" Journal of Business Ethics 45.3 (2003): 257-268.