Topic > WK Kellogg: Legacy of Cereal - 1279

Will Keith Kellogg was born April 7, 1860, in Battle Creek, Michigan. He was a shy and quiet young man but worked hard, but did not thrive in the classroom. He was described as "dull" by his teachers, although in reality the problem was his eyesight: he couldn't see the blackboard during lessons. Although he was not unintelligent, he ended up dropping out of school after sixth grade at the age of 14, a common occurrence at that time. Then he held various jobs, as a warehouse boy and broom salesman. He worked without anything truly exceptional until the age of 46. In 1894, while Kellogg was working as a clerk for his brother, Dr. John Harvey Kellogg, at the Battle Creek Sanitarium, a world-famous hospital that practiced the customs of the Seventh-day Adventist Church that many wealthy people from around the world chose when they were sick, he had an idea. As a Seventh-day Adventist, he was a vegetarian and wanted to find a healthy vegetarian breakfast option that many people would enjoy. While he was boiling the wheat to make the pasta, he forgot about it and let it rest for a few hours. When he finally returned, the corn had softened, but he rolled it anyway. When he rolled it, however, the grain formed into flakes. He decided to cook the flakes so that they became crunchy and the modern breakfast cereal was born. WK and his brother decided to try making more cereal products and the end result was baked corn flakes. It was healthy and tasty and the Sanitarium patients loved their invention, so the Kelloggs decided to start selling their corn flakes commercially. In 1898, Kellogg and his brother founded the Sanitas Food Company. It was a mail order business which, combined with his generosity, make WK Kellogg not only a talented businessman, but a generous philanthropist. His ideas, creativity and generosity still have a great impact on all of us in the world today. Works Cited Ament, Phil. "Will Keith Kellogg." The great idea seeker. Network. September 13, 2013. "Kellogg Company." Reference for businesses. Network. September 13, 2013. "Kellogg's Corn Flakes." Lemelson-MIT. Massachusetts Institute of Technology, January 2005. Web. August 30, 2013. "Our Founder." WK Kellogg Foundation. Network. September 13, 2013. "Will Keith Kellogg." NNDB. 2013. Web. 13 September. 2013. .