In this way, local commercials can be heard by thousands of people in the area and Mr Bethel's job is to ensure that what is successfully advertised is sold ; he is the intermediary who determines whether listeners are interested in the product or not. How something is sold all depends on the voice of those promoting it. Many can testify that Mr. Bethel's voice was unique in its own way and hearing him speak was captivating and nurturing. When he used his voice on the radio, the show's ratings, promotional offers, and even the calls he received to the radio station from listeners peaked