Assessing the Corporate Cultures of Southwest Airlines Team A chose to evaluate and evaluate the cultural atmosphere generated within Southwest Airlines (SWA). The airline began operations in 1971 by co-founders, Rollin King and Herb Kelleher, in the humble city of Houston, Texas. SWA was supposed to be an airline that provided shuttle service between the cities of Houston, San Antonio, and Dallas, Texas. Southwest Airlines started with a simple idea: "If you get your passengers to their destinations when they want, on time, at the lowest possible fares, and make sure they have fun doing it, people will fly on your airline" (www .SWA.com).Today, SWA carries more than 65 million passengers a year to 59 major cities across the country, and does so more than 2,800 times a day (www.southwest.com).).