Misleading and deceptive conduct Under Section 9, no person shall, in trading, engage in conduct that is misleading or deceptive or is likely to mislead or deceive. Violation of this section is not a crime but is a provision of more civil actions than violations of the law (Hubbard, 2013). When an employee represents that David Beckham has used a shaving machine purchased from MME Ltd, if false, it is in breach of s13(e), if there is no image of David Beckman in any of the advertisements without any accompanying statement , then it will not be a false or misleading representation, but under Articles 9 and 10 it will be considered deceptive conduct provided it can be argued that, in some way, the advertising created the impression that the product was associated with Beckman. Misleading conduct in relation to goods (s10), no one must, in trading, engage in any conduct likely to mislead the public as to the nature, characteristics, fitness for purpose or quantity of the service. SS 13-16 are limited to actual statements, oral or written, while SS 9-12 deal with conduct (Hubbard, 2013). Providing inadequate information constitutes conduct, held in Heiber v. Barfoot & Thompson, T purchased a waterfront property in Auckland, the agent was aware that the local yacht club had permission to relocate their clubhouse in a location which the view would, to some extent, be compromised. The agent engaged in misleading or deceptive conduct by remaining silent about the club's plans by failing to mention the proposed clubhouse relocation was deemed to be making the literal truth false. However, it should be underlined that conduct must be suitable for conveying meaning. Deceptive conduct in matters of employment (s12), ...... middle of paper ...... ability to compile lies about everyone. The Fair Trading Act has been used in this guide to show how certain situations that arise in business are applied to the law. Headings have been used to cover the most important sections of the law with details on how it relates to business. Having said that, I can conclude that this was just a guide on how everyone should comply with the law, there are many sections that I have not mentioned, not because they are not important but I wanted to highlight the ones that you usually encounter in everyday activities. Everyone must follow the law, if you are found to have violated any act, there are penalties. Any company or person has the right to defend the charges brought against them, but you must provide evidence. There are also remedies that can be claimed, not only under this Act but also in other laws.